The Outbound-led Inbound ABM Revolution: Warming Up Cold Leads on LinkedIn
Introduction LinkedIn has become an indispensable platform for B2B tech companies looking to connect with potential customers. But in recent years, generating high-quality leads and achieving a strong return on investment (ROI) from LinkedIn Ads has become increasingly challenging. Traditional Account-Based Marketing (ABM) strategies, while effective, often struggle to warm up cold audiences, leading to […]
Israeli Startups Return Home: Why Agencies in Israel Are a Better Fit
As Israeli startups become more established and experienced, they are increasingly recognizing the value and service that Israeli agencies can offer them. This trend is expected to continue in the future.
In-House PPC vs. Agency PPC: Which is Right for Your Business?
Should we hire an in-house PPC campaign manager, or work with an advertising agency? Undoubtedly the “million dollar question” of companies in general, and B2B TECH companies in particular. As the manager of a PPC advertising agency, my opinion is naturally biased, but those who know me well also know that I always try to […]