The Outbound-led Inbound ABM Revolution: Warming Up Cold Leads on LinkedIn
Introduction LinkedIn has become an indispensable platform for B2B tech companies looking to connect with potential customers. But in recent years, generating high-quality leads and achieving a strong return on investment (ROI) from LinkedIn Ads has become increasingly challenging. Traditional Account-Based Marketing (ABM) strategies, while effective, often struggle to warm up cold audiences, leading to […]